Michael and Kristel–we believe fiercely in the power of plants, in the possibility of a healthier world, and in each other.
Michael and Kristel are the dynamic duo behind Super Plants, a powerhouse couple with boundless energy, creativity, and a passion for health. Their journey is no ordinary love story.
At just 24, Michael was diagnosed with cancer, a moment that turned their world upside down. As Michael underwent chemotherapy, Kristel began exploring the healing power of superfoods and detoxing, aiming to boost Michael's health while naturally treating her own eczema.
Working closely with nutritionists, they developed their first organic superfood mixes and detox programs.
These efforts not only aided Michael's recovery but ignited a shared passion for bringing the benefits of super plants to the world.
This led to the creation of Your Super, a venture-backed company that rapidly grew to $200 million in revenue and was named the fastest-growing Food & Beverage company by Inc. Magazine in 2021, helping millions improve their health.
After building Your Super for a decade with immense dedication, they faced challenges, made mistakes, lost money and ultimately had to sell the business two years ago.
Now, after two years and welcoming two little ones, Leo and Lily, Michael and Kristel are back with SuperPlants, a 100% family-owned venture. They're more committed than ever to harnessing the pure, natural power of super plants, including developing the first-ever certified organic, 100% plant-based multivitamin.
Their mission is clear: to improve your health with the power of super plants, helping you feel your best every day with simple, effective superfood mixes, vitamin supplements, and detox programs.
Beyond their expertise in health, Michael and Kristel are seasoned entrepreneurs, industry leaders, speakers, authors, and e-commerce experts. Their story has resonated globally, with features in Forbes, TEDx, Inc., Cheddar TV, Good Day L.A., and The Doctors. They recently published their latest book, "Your Super Life," and continue to share their journey through the top-ranking Super Life Podcast, their website eatsuperplants.com, and on social media @eatsuperplants.
SuperPlants is more than a product; it’s a vision shared by two individuals who fiercely believe in the power of plants, the possibility of a healthier world, and, most importantly, in each other.